Wow! Is this Non-Theatrical Business record of Actor Vijay’s Varisu?

Actor Vijay is currently shooting for his upcoming film ”˜Varisu’, directed by Vamshi and produced by Dil Raju. The shooting of this movie is expected to be completed by the end of October and will be a Pongal 2023 release. During this juncture, the trade circles have started acclaiming that the non-theatrical business of Varisu has already begun, and it will touch Rs. 150-Cr mark.

According to the reports, satellite rights, digital rights, and audio rights including Hindi have touched this grand sales record. This is the first-ever time, a Vijay movie is entering this business club excluding the theatrical business.