Independent albums had been making a mark in the arena of the music world. Many talented youngsters have been using this forum to launch themselves. Sri Vidhya Productions with the soul idea of identifying and encouraging young talents are all set to launch their maiden musical video titled “Yakkai Thiri”.
Yakkai thiri is first of its kind, thanks to the unique genre “Rom-action” music album. Young handsome Vishnu and new face is paired opposite Ashmita, a leading model in the advertising sector. Lyricist Arun Raja who created a space for himself in Kaaki Sattai and Jigarthanda has penned the lyric for album. The ever popular Ganna Bala has sung the song along with the mesmerizing singer Aishwarya Suresh of Thoongavan fame. Popular music director Dharan Kumar, has infused life and soul into his heartful number. The scintillating visuals were captured by debutant Sriram Raghavan. Naga Sudharshan who had assisted Director Vasantha Balan and director Deekay creates his separate space for himself in this album with knowledge on the genre “Rom-action”. The editing is done by Anand Geraldin, who has assisted the renowned Film editor Praveen.K.L. This music video consists of thrilling action sequences which have been choreographed by Ashok Kumar Master, who has done stunts for Masala Padam, Vadacurry. The dance choreography is done by a new upcoming woman choreographer Nazee. The costumes for the video are done by Sruthi Kannath, who has designed costumes for the film Thirudan police.