Anirudh suggested Naanum Rowdy Dhaan release strategy

Anirudh suggested Naanum Rowdy Dhaan release strategy
Anirudh suggested Naanum Rowdy Dhaan release strategy
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Tamil film Naanum Rowdy Dhaan, produced by Dhanush’s Wunderbar Films with music by Anirudh Ravichander over the last 2 weeks had 5 singles from the album release every 3 days. All the 5 singles individually topped the iTunes Tamil charts in India, and the 5 tracks continue to be on top 5.

This is the first time ever, each individual track from an album has topped the charts. The album features singers like Neeti Mohan, Benny Dayal, Sean Roldan, Sid Sriram and Anirudh. Lyrics are by Director of the film Vignesh Shivan and Thamarai.

The album has garnered positive reviews from audience and critics alike especially with a heavy dose of melody and melancholic songs, that has been missing in some of the recent releases. There has been good response from radio airplay as well with all of the 5 songs getting good playback number.

Shahir Muneer, director of Divo, the digital partner of Dhanush’s music label Wunderbar Studios, said, Anirudh wanted to take time and present each song individually as he felt this album is very special and close to his heart. The movie is expected to release soon and the teaser is launched on 9th October 2015

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