Behind Bairavaa audio release issues
It’s an appalling situation, where we get to see that there are no buyers for the audio of Bairavaa for there are some constraints involved, which is terribly hassling the revenue generating elements for the audio label owners. It is worth mentioning that the audio labels while acquiring the rights of a film would hold video songs and digital rights too, which comprises of trailer, teaser and video sneak peek too.
But now with a leading TV channel buying satellite rights for a whopping budget, they are holding the digital rights of video songs in accordance to the new agreement. In addition, the producers reportedly are keen on retaining the rights of teaser and trailer rights with them.
This undoubtedly refrains the audio label owners to enjoy the monetary privileges that stop them from buying the audio rights of ‘Bairavaa’. This is the first ever time, a Vijay movie has been witnessing such a deplorable situation for songs always play an important role in his movies. However, on the spur of moment, the producers have managed to convince Lahari Music, which would probably acquire the audio rights. Reportedly, we hear the soft audio launch of Bairavaa is scheduled to happen on December 20th.