Promoting a movie now has taken up new dimension after social media interventions. There are lot’s of innovative ideas pouring online to take cinema to every audience. Sound Tracks(Songs) are being used extensively to promote a movie through YouTube, Facebook, Twitter now a days. Sony Music, Saregama, Think Music were the leading audio labels in KTown.
The trend is now changing and new labels are stepping in Kollywood. Latest to join the club are V Music, Divo, Orange Music and loads more. Orange Music who stepped in few months back with young and energetic team is bringing in lots more innovative methods to reach audience. Usually audio launch event takes place at cinemas, and later it is being done at FM stations and Orange Music has now introduced something new. Yes, Today they have launched the single track “Aale Saachuputta” from Vil Ambu by Vishal, in simple and elegant way through Periscope, an app to broadcast video developed by twitter. This is the first of it’s kind to happen in South India. Congrats to the Team Orange Music for utilizing the technologies efficiently and effectively.