“Avam” is a new Tamil Feature film produced by VJ Productions, currently in the final stages of production. The film is written and directed by debutant Vijay Vilvakrish, who has assisted Mr.Rajeev Menon and Mrs.Latha menon for over three years in various pan India television advertisements.
Madhan Karky has penned the lyrics to four lively songs set to tune by debutant Sundaramoorthy KS. This particular song sung by Padma Bhushan Dr. Kamal Haasan has been composed in the rock genre, we have tried to make this a song that the youth would relate to the lyrics have also been written keeping this in mind, the lyricist has infused novel words and ideas not attempted before in Tamil songs. A rock genre in Kamal Haasan’s voice will elevate the song to another level all together. This song required the singer to emote and express the pain, the helplessness, the guilt and frustration of the character and Kamal Haasan’s voice did the magic.
Avam is a youth comic thriller movie following the life of a young urban boy and the twists and turns that take him for an unexpected ride. The protagonist Karthik is an ordinary Chennai boy working in an advertising firm. The story takes off when he meets a young girl who joins his office but has a dark history and has intentions beyond Karthik’s knowledge and in turn changes his life forever.
Avam has a young and vibrant group of artists debuting along with some veteran character artists of the Tamil film industry. The lead is played by Gaurav and is paired with Kavya Shetty who is making her debut in Tamil crossing the borders from sandalwood. Vivek Lester Uthup plays the part of the villain in the movie and Karthik Vilvakrish will be seen as the protagonists sidekick along with Kajal Vashisht. M.S.Bhaskar and Livingston have formidable roles in the movie and Ms.Anupama Kumar plays the heros mother.
Avam is also backed by a strong and brilliant set of technicians. The camera is being handled by the co- cinematographer of “Raja Rani”, Kugan S Palani, while “moodar koodam” fame Athiappan Siva takes care of the editing. Ayana Jayakanth is the art director for the project.