The teaser of ‘Yennai Arindhaal’ which had created a huge buzz echoing the mass popularity of Ajith Kumar will be screened in the theaters from Thursday.
The visibility of the teaser in You tube was phenomenal no doubt, but the mass were eager to watch it in the big screens and hence this decision says Producer A M Rathnam on this master stroke marketing strategy.
The good news does not stop here.. The single track ‘Adhaaru Adhaaru’ is all set to fill the air from Thursday. The chant ‘Adhaaru adhaaru’ will signal the arrival of the big film on a big day.
Song – Adhaaru adhaaru udhaaru udhaaru…
singer – Vijay Prakash, Gana bala.
Lyrics – Vignesh Shivan