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Yuvraaj is one of the fastest rising Public Relation Officers(PROs) in the Tamil film industry today. The dynamic young publicist not only handles promotions for films but also manages the publicity-related activities of some of the top stars and production houses in the Tamil film industry.
It was in the year 2009 that Yuvraaj started his career in the PR Business by joining Zee Tamizh as its Public Relations Officer. Even while working as Zee Tamizh’s PR, Yuvraaj chose to simultaneously join PT Selvakumar, a senior Public Relations Officer in the Tamil film industry, as his assistant by the fag end of 2010.
After working with P T Selvakumar for four years, during which period he worked on around 40 to 50 films, Yuvraaj earned his right to become a full-fledged Public Relations Officer in the Tamil films industry. In the month of March, 2015, he was formally inducted in the PRO union as a member, thereby marking his transition from being an assistant PRO to PRO.
After turning PRO in the Tamil film industry, the first film that Yuvaraaj worked on was actor Vijay’s Puli.
The film was produced by none other than Yuvraaj’s mentor P T Selvakumar. There were two PRs for the film and on P T Selvakumar’s recommendation, Yuvraaj was made one of the PRs along with veteran PRO Diamond Babu.
Slowly, film producers started entrusting their films’ promotions to Yuvraaj, seeing his commitment and determination. The young enterprising PR soon found himself working on two or three films like Atti. He single-handedly managed their promotions well and this caught the attention of producers in the industry. It was at this point that Kothandapani Films Senthil called him and made him the PRO of Thirunaal, a reasonably big film starring Jiiva and Nayanthara in the lead. With Yuvraaj handling its promotions well, the message was loud and clear. Another PR who had proved his mettle in this difficult industry had announced his arrival.
Soon after Thirunaal, Lady luck smiled on Yuvraaj and he was chosen to handle the promotions of Chiyaan Vikram’s Irumugan. While Yuvraaj was grateful that the producer Shibu Thameens and the film’s lead Actor Chiyaan Vikram had showed immense faith in him by appointing him as the PR of the film, the producer and the actor were impressed by his commitment. Their association continued even after Irumugan with Yuvraaj turning the PR of Actor Chiyaan Vikram as well.
Soon after, Yuvraaj also took up the challenging task of becoming the PR for an adult comedy called Hara Hara Mahadevaki.The film came in for scathing criticism but worked big time at the box office.That apart, Yuvraaj also handled with exceptional skill the promotions of Tik Tik Tik, a film that the makers claimed was the first Indian film on space. Needless to say, this film too emerged a big winner atthe box office. The year 2018 in general was a very successful year for Yuvraaj who ended up handling the promotions of a number of films including the Actor Vijay Sethupathi-starrer Junga.
PR FOR STARS AND PRODUCTION HOUSES:
Yuvraaj’s efficient and disciplined handling of the promotions got noticed not only by producers but also by actors. Soon, many started entrusting their personal PR work also to him. Some of the stars whose PR is being handled at the moment by Yuvraaj includes Chiyaan Vikram, Shruthi Haasan, Aishwarya Rajesh, Hansika Motwani, Pooja Kumar and Nanditha. What is interesting is that the production houses owned by top heroes too started employing him as their PR. For instance, Actor Vijay Sethupathi’s Vijay Sethpathi Productions began opting for his services.The fact that production houses owned by stars were themselves picking his services raised his value in the market.